01. INTRODUCTION.

Counterfeit Studio was founded in 2017 on a simple observation: the default agency model is broken. It’s slow, costly, and structured around its own complexity - not the client’s needs.

We offer an alternative solution. Something leaner, sharper, and more human. A senior team delivering work directly with clients. No unnecessary layers. Just focused, strategic design shaped by real conversations and real relationships.

Underpinned by a love of craft, workmanship, and material exploration, our work creates richer experiences that help clients engage their audiences more meaningfully to drive measurable return.

Efficient. Personal. Crafted.

Counterfeit Studio was founded in 2017 on a simple observation: the default agency model is broken. It’s slow, costly, and structured around its own complexity - not the client’s needs.

We offer an alternative solution. Something leaner, sharper, and more human. A senior team delivering work directly with clients. No unnecessary layers. Just focused, strategic design shaped by real conversations and real relationships.

01. INTRODUCTION.

Counterfeit Studio was founded in 2017 on a simple observation: the default agency model is broken. It’s slow, costly, and structured around its own complexity - not the client’s needs.

Efficient. Personal. Crafted.

02. OUR APPROACH.

UNIFY

We start by aligning everyone. Before any design work begins, we help make sense of the brief—clarifying inputs, ideas and opinions to ensure every stakeholder is on the same page.

Ensuring that all stakeholders are aligned is a crucial foundation for a successful project. We work with you to make sense of all the project inputs, opinions or ideas before we put pen to paper. 

SIMPLIFY

Clarity cuts through. We take your inputs and shape them into creative ideas that are easy to understand, share and build on—making standout feel simple.

We’ve learned that clarity is the key to achieving standout in a crowded market. We distil your inputs into a single creative response which is easy to communicate, tangible and straightforward.

AMPLIFY

We dial up your strengths to land a brand expression that you can own. Turning up the volume on unique signatures, materials or experiences that set you apart, regardless of the format, location or execution.

We dial up your strengths to land a brand expression that you can own. Turning up the volume on unique signatures, materials or experiences that set you apart, regardless of the forma, location or execution.

02. OUR APPROACH.

UNIFY

We start by aligning everyone. Before any design work begins, we help make sense of the brief—clarifying inputs, ideas and opinions to ensure every stakeholder is on the same page.

Ensuring that all stakeholders are aligned is a crucial foundation for a successful project. We work with you to make sense of all the project inputs, opinions or ideas before we put pen to paper. 

SIMPLIFY

Clarity cuts through. We take your inputs and shape them into creative ideas that are easy to understand, share and build on—making standout feel simple.

We’ve learned that clarity is the key to achieving standout in a crowded market. We distil your inputs into a creative response which is easy to communicate, tangible and straightforward.

AMPLIFY

We dial up your strengths to land a brand expression that you can own. Turning up the volume on unique signatures, materials or experiences that set you apart, regardless of the format, location or execution.

We dial up your strengths to land a brand expression that you can own. Turning up the volume on unique signatures, materials or experiences that set you apart, regardless of the format, location or execution.

DOUBT THE DEFAULT

DOUBT THE DEFAULT

03. OUR ETHOS.

Before we build anything, we question everything - because curiosity reveals what convention conceals.

Let’s start a conversation.