Counterfeit Studio is a London design agency specialising in culturally connected retail, workplace, and experiential spaces for global brands and startups alike.

SERVICES.  

- INTERIOR DESIGN
- RETAIL DESIGN
- EXPERIENTIAL DESIGN
- FURNITURE DESIGN
- BRAND ENVIRONMENTS

EMAIL 

UNIT29, PARKHAUS, 3 MAPLE PATH, LONDON E58FE.

Counterfeit Studio is a London design agency specialising in culturally connected retail, workplace, and experiential spaces for global brands and startups alike.

SERVICES.  

- INTERIOR DESIGN  
- RETAIL DESIGN  
- EXPERIENTIAL DESIGN  
- FURNITURE DESIGN  
- BRAND ENVIRONMENTS

EMAIL 

UNIT29, PARKHAUS, 3 MAPLE PATH, LONDON, E58FE.

Modern clothing boutique with green carpet, white walls, and a sleek glass display table with folded textiles and a flower arrangement. Clothing items on racks and shelves on the left side, white chairs near the window, and large mirrors on the right wall.

CASABLANCA - PARIS.

A RADICAL INTERPLAY OF CLASSICAL AND FUTURISTIC DESIGN.

Clothing store with brick walls, display shelves of shoes and apparel, and a digital screen at the back.

SUPPLY - SYDNEY.

A REFRESHED FLAGSHIP FOR ONE OF AUSTRALIA’S MOST INFLUENTIAL STREETWEAR NAMES.

Clothing store with hanging jackets and backpacks displayed on a minimalist rack, with a marble table in the foreground and framed photos on the wall.

CARHARTT WIP - MELBOURNE.

A SPECTACULAR NEW STORE IN THE HEART OF MELBOURNE’S ENERGETIC CHINATOWN. .

Clothing store interior with racks of folded and hanging clothes, a large yellow abstract sculpture, champion wi', a cactus in a pot, and city street view through large windows.

CARHARTT WIP SIS - GLOBAL.

IMMERSIVE BRAND ENVIRONMENTS THAT BLEND SCULPTURE, UTILITY, AND STREETWEAR CULTURE.

Display of various sneakers arranged on black shelves against a textured brick wall in a retail store.

FOOTPATROL - PARIS.

THE DEFINITION OF FOOTPATROL’S NEW GLOBAL BRAND DNA.

Shoe display in a retail store with a blue circular stand and digital screens, people shopping in the background.

JD SPORTS FLAGSHIPS - GLOBAL.

REALISING JD’S ‘FOREVER FORWARD’ VISION ON A GLOBAL STAGE.

Interior view of a modern shoe store with shelves of shoes, a curved display area, decorative lighting, and seating with an orange cushion.

A FLEXIBLE, DYNAMIC AND DIGITALLY ENABLED PLATFORM TO SHOWCASE NEW AND ESTABLISHED BRANDS.

TESSUITI FLAGSHIP - LIVERPOOL.

We question assumptions, clarify intent, and design spaces with purpose, blending cultural insight and strategic focus to help brands express themselves with relevance and care.

A retail store display featuring a large, yellow, abstract sculpture of a human face behind a glass window, with wooden shelves on the left holding folded pants in various colors.

CARHARTT WIP - SYDNEY.

CARHARTT WIP EXPANDS IN AUSTRALIA WITH SYDNEY’S SURRY HILLS LOCATION..

Empty sneaker store with gray shelves filled with various sneakers, a white t-shirt on the counter, and a large shark underwater image on the wall.

REIMAGINING LONDON’S PREMIER DESTINATION FOR CONTEMPORARY SNEAKER CULTURE.

FOOTPATROL - LONDON.

A blurred figure walking through an orange corridor with wooden cabinets, leaving motion trails, inside a modern office space with a conference table and chairs visible in the background.

ZWIFT - LONDON.

A PLAYFUL APPROACH TO THE MODERN WORKSPACE

Modern office interior with large windows, brick walls, plants, and minimalist furniture, partially obscured by a white perforated metal partition.

CARHARTT WIP - LONDON.

ESTABLISHING A NEW HOME FOR CARHARTT WIP’S NEW UK OFFICE AND SHOWROOM.

Interior of a modern retail store or office with organized shelves displaying bags, books, and supplies, and a central checkout counter with office supplies and a computer.

MOLESKINE - MILAN.

AN INSPIRING PHYSICAL SPACE FOR THE ICONIC MOLESKINE BRAND.

Interior of a retail store with wooden walls, clothing racks, and artwork, including a large painting of a woman and a mural of a tree, with a display case containing accessories in the foreground.

A BOLD NEW CHAPTER FOR ONE OF SOHO’S MOST DISTINCTIVE STREETWEAR BRANDS.

DERSCHUTZE - LONDON.

Display of colorful hats and backpacks on wooden shelves in a retail store, with a framed black-and-white photo of a skateboarder on a ramp and a glass display case of small accessories.

CARHARTT WIP’S NEW FLAGSHIP STORE IN THE HEART OF LONDON’S SHOREDITCH.

CARHARTT WIP - LONDON.

With global experience, from flagship debuts to scaled rollouts, we bridge creative ambition and practical delivery to ensure outcomes that are thoughtful, functional, and built to last.

Clothing store interior with racks of men's and women's apparel, shelves with folded clothes, bags, and framed photos on the wall, lit by track lighting.

CARHARTT WIP - MELBOURNE QV.

CARHARTT WIP LANDS IN MELBOURNE’S BUSTLING QV SHOPPING DISTRICT.

Two men sitting in a colorful ice cream shop, one is wearing a red sweater and the other a black shirt, both holding cups of ice cream. The background features a red wall with circular labels and a bright pink, purple, and blue abstract poster.

POP UP SERVERY AND PRODUCT LAUNCH DESTINATION FOR RED RED SUPER STEWS.

RED RED - LONDON.

Minimalist clothing boutique with green carpet, white walls, and modern decor. Shelves with folded clothes and hanging garments on the left, white chairs on the right, and a glass table with plants and folded textiles in the center.

CASABLANCA - PARIS.

A RADICAL INTERPLAY OF CLASSICAL AND FUTURISTIC DESIGN.

Interior of a retail clothing store with brick walls, clothing racks, shelves with shoes, and a large illuminated digital screen at the back.

SUPPLY - SYDNEY.

A REFRESHED FLAGSHIP FOR ONE OF AUSTRALIA’S MOST INFLUENTIAL STREETWEAR NAMES.

Modern clothing store display with a hanging rack of jackets and shirts, shelves above holding backpacks, hats, a folded towel, and decorative vases, against a light wall and wooden ceiling.

CARHARTT WIP - MELBOURNE.

A SPECTACULAR NEW STORE IN THE HEART OF MELBOURNE’S ENERGETIC CHINATOWN.

Clothing store display with folded clothes, hanging jackets, a large yellow abstract sculpture, and a large window showing city street outside.

CARHARTT WIP SIS - GLOBAL.

IMMERSIVE BRAND ENVIRONMENTS THAT BLEND SCULPTURE, UTILITY, AND STREETWEAR CULTURE

Multiple rows of sneakers displayed on black shelves against a stone wall in a retail store.

FOOTPATROL - PARIS.

THE DEFINITION OF FOOTPATROL’S NEW GLOBAL BRAND DNA.

Shoe display kiosk at a shopping mall, branded JD Home of 95, with a digital screen showing a shoe outline and multiple pairs of shoes on display.

JD SPORTS FLAGSHIPS - GLOBAL.

REALISING JD’S ‘FOREVER FORWARD’ VISION ON A GLOBAL STAGE.

We question assumptions, clarify intent, and design spaces with purpose, blending cultural insight and strategic focus to help brands express themselves with relevance and care.

Modern shoe store interior with circular display area featuring a red and black patterned cylindrical structure, orange seating, and multiple shelves filled with sneakers.

TESSUITI FLAGSHIP - LIVERPOOL.

A FLEXIBLE, DYNAMIC AND DIGITALLY ENABLED PLATFORM TO SHOWCASE BRANDS.

Clothing store display with folded pants on wooden shelves and a large yellow abstract sculpture in the background near a window.

CARHARTT WIP - SYDNEY.

CARHARTT WIP EXPANDS IN AUSTRALIA WITH SYDNEY’S SURRY HILLS LOCATION.

Inside a modern sneaker store with shelves of sneakers on the left, a white T-shirt on the counter, and a large screen displaying a shark on the right.

FOOTPATROL - LONDON.

REIMAGINING LONDON’S PREMIER DESTINATION FOR CONTEMPORARY SNEAKER CULTURE.

A modern office space with orange walls and lockers, a reflections of a person walking, a conference room with a white table and chairs, and a wall with an inspirational quote.

ZWIFT - LONDON.

A PLAYFUL APPROACH TO THE MODERN WORKSPACE.

Modern indoor office space with exposed brick walls, large windows, seating area with couches and a wooden coffee table, and a white perforated partition with potted plants.

CARHARTT WIP - LONDON.

With global experience, from flagship debuts to scaled rollouts, we bridge creative ambition and practical delivery to ensure outcomes that are thoughtful, functional, and built to last.

ESTABLISHING A NEW HOME FOR CARHARTT WIP’S NEW UK OFFICE AND SHOWROOM.

A retail store display wall with shelves holding bags, boxes, and books, and a central table with office supplies and a cash register.

MOLESKINE - MILAN.

AN INSPIRING PHYSICAL SPACE FOR THE ICONIC MOLESKINE BRAND.

Display of a boutique clothing store with wooden walls, a glass display case, clothing racks, and Asian-inspired artwork on the walls and sliding doors.

DERSCHUTZE - LONDON.

A BOLD NEW CHAPTER FOR ONE OF SOHO’S MOST DISTINCTIVE STREETWEAR BRANDS.

Display of colorful hats, caps, and bags on wooden shelves and hooks in a retail store, with a black-and-white photo of a skateboarder on a ramp on the wall behind.

CARHARTT WIP - LONDON.

CARHARTT WIP’S NEW FLAGSHIP STORE IN THE HEART OF LONDON’S SHOREDITCH.

Clothing store with racks of shirts, jackets, and pants, shelves with folded clothes, framed photos, and a display table in the center.

CARHARTT WIP - MELBOURNE QV.

CARHARTT WIP LANDS IN MELBOURNE’S BUSTLING QV SHOPPING DISTRICT.

Two people sitting at a table eating ice cream in front of a wall with circular Red Red ice cream container labels, with a colorful art print on the wall behind them.

POP UP SERVERY AND PRODUCT LAUNCH DESTINATION FOR RED RED SUPER STEWS.

RED RED - LONDON.