SERVICES.
RETAIL DESIGN.
We design retail spaces that are as considered as they are commercial. Whether you’re launching a flagship or rolling out a store network, we combine retail strategy with architectural thinking to place product, consumer, and brand narrative at the heart of the experience.
WORKPLACE DESIGN.
Focus, connection and culture are built into every space. Our work reflects the realities of modern work - designing environments that support flexibility, collaboration and identity.
FAQs.
WORKING WITH US? HERE’S WHAT TO EXPECT:
EXPERIENTIAL DESIGN.
Temporary doesn’t mean throwaway. Our experiential design creates short-term spaces with lasting resonance. Pop-ups, launches, and activations that are tailored to cut through the noise and connect with purpose.
INTERIOR & ARCHITECTURAL DESIGN.
Our interiors are design-led interiors grounded in feasibility. Our architectural approach balances creative intent with client objectives across cost, programme and performance.
WHAT’S IT LIKE TO WORK WITH COUNTERFEIT?
Collaborative, direct, and refreshingly human. We cut through fluff and focus on building real relationships. You’ll work directly with experienced designers - no handoffs, no middle man just mainline contact to the creatives working on your brief.
WHAT MAKES YOU DIFFERENT FROM OTHER STUDIOS?
We’re small by design. You get senior attention, lean thinking, and fewer filters between idea and execution. Our work is rigorous, culturally tuned, and grounded in real-world results.
WHAT TYPES OF PROJECTS DO YOU WORK ON?
We partner with global brands, start-ups and everything in between — designing flagship spaces, scalable rollouts, temporary activations and more. Whatever the brief, we translate vision into spaces that connect with people and purpose.
DO YOU WORK INTERNATIONALLY?
Yes. We’re based in London but have worked across Europe, the US, and Asia. We’re used to navigating different markets, suppliers, and compliance standards.
CAN WE HIRE YOU JUST FOR CONCEPT WORK?
Absolutely. Some clients have strong in-house teams and just need an injection of creative direction. Others prefer full support from strategy through to delivery. We’re flexible.
HOW DO YOU CHARGE?
We typically work on a fixed-fee, stage-by-stage basis, calculated according to the time, expertise, and resources required to meet your brief. Following an initial discussion, we’ll issue a detailed proposal outlining scope, fees, and timelines.
HOW EARLY SHOULD WE INVOLVE YOU?
The earlier the better. Even before you have a site, we can help test assumptions, shape the brief, or build a business case. That said, we’re used to jumping in mid-flight too.
WHAT IF OUR BRIEF ISN’T FULLY FORMED YET?
That’s fine. Some of our best work starts before the brief is even written. We can help shape the strategy, pressure-test assumptions, and bring clarity to your thinking.
DO YOU DO BRAND IDENTITY?
Not in-house. But we collaborate closely with branding partners, and can recommend teams if needed. Our strength lies in translating your brand into physical space.
DO YOU ONLY WORK WITH BIG BRANDS?
No. While we’ve worked with global names, we also partner with emerging brands and startups. We care more about ambition and alignment than company size.
DO YOU WORK WELL WITH OTHER PARTNERS?
Yes. We often collaborate with branding teams, architects, engineers, and client-side creatives. We know when to lead, when to listen, and how to keep things moving.
SERVICES.
RETAIL DESIGN.
We design retail spaces that are as considered as they are commercial. Whether you’re launching a flagship or rolling out a store network, we combine retail strategy with architectural thinking to place product, consumer, and brand narrative at the heart of the experience.
WORKPLACE DESIGN.
Focus, connection and culture are built into every space. Our work reflects the realities of modern work - designing environments that support flexibility, collaboration and identity.
EXPERIENTIAL DESIGN.
Temporary doesn’t mean throwaway. Our experiential design creates short-term spaces with lasting resonance. Pop-ups, launches, and activations that are tailored to cut through the noise and connect with purpose.
INTERIOR & ARCHITECTURAL DESIGN.
Our interiors are design-led interiors grounded in feasibility. Our architectural approach balances creative intent with client objectives across cost, programme and performance.
FAQs.
WORKING WITH US? HERE’S WHAT TO EXPECT:
WHAT’S IT LIKE TO WORK WITH COUNTERFEIT?
Collaborative, direct, and refreshingly human. We cut through fluff and focus on building real relationships. You’ll work directly with experienced designers - no handoffs, no middle man just mainline contact to the creatives working on your brief..
WHAT MAKES YOU DIFFERENT FROM OTHER STUDIOS?
We’re small by design. You get senior attention, lean thinking, and fewer filters between idea and execution. Our work is rigorous, culturally tuned, and grounded in real-world results.
WHAT TYPES OF PROJECTS DO YOU WORK ON?
We partner with global brands, start-ups and everything in between - designing flagship spaces, scalable rollouts, temporary activations and more. Whatever the brief, we translate vision into spaces that connect with people and purpose.
DO YOU WORK INTERNATIONALLY?
Yes. We’re based in London but have worked across Europe, the US, and Asia. We’re used to navigating different markets, suppliers, and compliance standards.
CAN WE HIRE YOU JUST FOR CONCEPT WORK?
Absolutely. Some clients have strong in-house teams and just need an injection of creative direction. Others prefer full support from strategy through to delivery. We’re flexible.
HOW DO YOU CHARGE?
We typically work on a fixed-fee, stage-by-stage basis, calculated according to the time, expertise, and resources required to meet your brief. Following an initial discussion, we’ll issue a detailed proposal outlining scope, fees, and timelines.
HOW EARLY SHOULD WE INVOLVE YOU?
The earlier the better. Even before you have a site, we can help test assumptions, shape the brief, or build a business case. That said, we’re used to jumping in mid-flight too.
WHAT IF OUR BRIEF ISN’T FULLY FORMED YET?
That’s fine. Some of our best work starts before the brief is even written. We can help shape the strategy, pressure-test assumptions, and bring clarity to your thinking.
DO YOU DO BRAND IDENTITY?
Not in-house. But we collaborate closely with branding partners, and can recommend teams if needed. Our strength lies in translating your brand into physical space.
DO YOU ONLY WORK WITH BIG BRANDS?
No. While we’ve worked with global names, we also partner with emerging brands and startups. We care more about ambition and alignment than company size.
DO YOU WORK WELL WITH OTHER PARTNERS?
Yes. We often collaborate with branding teams, architects, engineers, and client-side creatives. We know when to lead, when to listen, and how to keep things moving.