Footpatrol Paris - Defining a Global Design Language for a Sneaker Institution
Footpatrol’s first international store sets the tone for a new era of premium sneaker retail.
A New Chapter in Le Marais, Rooted in Brand Heritage
Located in the heart of Le Marais, one of Paris’s most design-conscious districts, Footpatrol’s Paris store marks the brand’s first venture outside London. This space is more than a retail expansion, it’s a physical definition of Footpatrol’s global brand DNA, bridging its cult UK status with a new, international audience.
Premium Refinement with References to the Original Store
Our challenge was to develop a new design language that reflects Footpatrol’s evolving, premium product mix, while retaining familiar touchpoints from the SoHo store. The clean, black-painted storefront mirrors the brand’s London identity, drawing the eye toward a restrained and minimal interior.
Raw Materials, Clean Forms, and Subtle Parisian Contrast
Inside, the material palette builds on Footpatrol’s utilitarian roots. Concrete walls and floors offer industrial clarity, offset with the texture and patina of an original Parisian stone wall. GRP fibreglass sections, more commonly used on fire escapes, are repurposed into benches, shelves, and cash desk cladding, adding graphic structure and durability.
Referencing the ‘Shed’ Through Negative Space and Reflection
To preserve continuity with the London store, we subtly reinterpret the iconic pitched-roof ‘shed’ using negative space. A series of suspended galvanised steel fins echo the original form, mirrored on the back wall to create a sense of depth and draw the customer’s eye to the focal point: the iconic Footpatrol gas mask logo.
A Signature Moment in Neon and Infinity Mirror
The gas mask logo is reimagined as a white neon installation, encased in an infinity mirror that creates visual drama and spatial illusion. Set directly behind the cash desk, it becomes a focal anchor for the space, combining brand storytelling, light, and material in a moment of pure brand expression.
Footpatrol Paris - Defining a Global Design Language for a Sneaker Institution.
Footpatrol’s first international store sets the tone for a new era of premium sneaker retail.
A New Chapter in Le Marais, Rooted in Brand Heritage.
Located in the heart of Le Marais, one of Paris’s most design-conscious districts, Footpatrol’s Paris store marks the brand’s first venture outside London. This space is more than a retail expansion, it’s a physical definition of Footpatrol’s global brand DNA, bridging its cult UK status with a new, international audience.
Premium Refinement with References to the Original Store.
Our challenge was to develop a new design language that reflects Footpatrol’s evolving, premium product mix, while retaining familiar touchpoints from the SoHo store. The clean, black-painted storefront mirrors the brand’s London identity, drawing the eye toward a restrained and minimal interior.
Raw Materials, Clean Forms, and Subtle Parisian Contrast
Inside, the material palette builds on Footpatrol’s utilitarian roots. Concrete walls and floors offer industrial clarity, offset with the texture and patina of an original Parisian stone wall. GRP fibreglass sections, more commonly used on fire escapes, are repurposed into benches, shelves, and cash desk cladding, adding graphic structure and durability.
Referencing the ‘Shed’ Through Negative Space and Reflection
To preserve continuity with the London store, we subtly reinterpret the iconic pitched-roof ‘shed’ using negative space. A series of suspended galvanised steel fins echo the original form, mirrored on the back wall to create a sense of depth and draw the customer’s eye to the focal point: the iconic Footpatrol gas mask logo.
A Signature Moment in Neon and Infinity Mirror
The gas mask logo is reimagined as a white neon installation, encased in an infinity mirror that creates visual drama and spatial illusion. Set directly behind the cash desk, it becomes a focal anchor for the space, combining brand storytelling, light, and material in a moment of pure brand expression.