Premium Refinement with References to the Original Store
Our challenge was to develop a new design language that reflects Footpatrol’s evolving, premium product mix, while retaining familiar touchpoints from the SoHo store. The clean, black-painted storefront mirrors the brand’s London identity, drawing the eye toward a restrained and minimal interior.
Referencing the ‘Shed’ Through Negative Space and Reflection
To preserve continuity with the London store, we subtly reinterpret the iconic pitched-roof ‘shed’ using negative space. A series of suspended galvanised steel fins echo the original form, mirrored on the back wall to create a sense of depth and draw the customer’s eye to the focal point: the iconic Footpatrol gas mask logo.
Footpatrol Paris - Defining a global design language for a sneaker institution.
A New Chapter in Le Marais, Rooted in Brand Heritage
Footpatrol’s first international store sets the tone for a new era of premium sneaker retail. Located in the heart of Le Marais, one of Paris’s most design-conscious districts, Footpatrol’s Paris store marks the brand’s first venture outside London. This space is more than a retail expansion, it’s a physical definition of Footpatrol’s global brand DNA, bridging its cult UK status with a new, international audience.
Footpatrol Paris - Defining a global design language for a sneaker institution.
A New Chapter in Le Marais, Rooted in Brand Heritage
Footpatrol’s first international store sets the tone for a new era of premium sneaker retail. Located in the heart of Le Marais, one of Paris’s most design-conscious districts, Footpatrol’s Paris store marks the brand’s first venture outside London. This space is more than a retail expansion, it’s a physical definition of Footpatrol’s global brand DNA, bridging its cult UK status with a new, international audience.
Premium Refinement with References to the Original Store
Our challenge was to develop a new design language that reflects Footpatrol’s evolving, premium product mix, while retaining familiar touchpoints from the SoHo store. The clean, black-painted storefront mirrors the brand’s London identity, drawing the eye toward a restrained and minimal interior.
Referencing the ‘Shed’ Through Negative Space and Reflection
To preserve continuity with the London store, we subtly reinterpret the iconic pitched-roof ‘shed’ using negative space. A series of suspended galvanised steel fins echo the original form, mirrored on the back wall to create a sense of depth and draw the customer’s eye to the focal point: the iconic Footpatrol gas mask logo.