Red Red Pop-Up, London - A colourful, mobile launch space for a new Unilever brand.
A vibrant collaboration with Yinka Ilori for Unilever’s Red Red super stews
A Playful Pop-Up Designed for Movement and Visibility
A bright, energetic pop-up created in collaboration with Yinka Ilori, this project served as both a servery and brand launch platform for Red Red, a new line of super stews incubated by Unilever. The design brought together visual boldness, cultural references, and practical modularity.
Lightweight Materials and Maximum Flexibility
The structure is made up of freestanding, mobile units, designed to be adaptable across locations and formats. Constructed from African Gaboon ply, the components are lightweight yet durable, chosen for their ability to withstand the elements while maintaining visual strength and simplicity.
A Tactile System of Structure and Display
Jumbo perforations across the ply panels add both playfulness and function, making the units both lightweight and enabling flexible product display. The result is a modular, joyful retail intervention, one that reflects the spirit of the brand while allowing for on-the-go activation.
Red Red Pop-Up, London - A colourful, mobile launch space for a new Unilever brand.
A vibrant collaboration with Yinka Ilori for Unilever’s Red Red super stews
A Playful Pop-Up Designed for Movement and Visibility.
A bright, energetic pop-up created in collaboration with Yinka Ilori, this project served as both a servery and brand launch platform for Red Red, a new line of super stews incubated by Unilever. The design brought together visual boldness, cultural references, and practical modularity.
Lightweight Materials and Maximum Flexibility.
The structure is made up of freestanding, mobile units, designed to be adaptable across locations and formats. Constructed from African Gaboon ply, the components are lightweight yet durable, chosen for their ability to withstand the elements while maintaining visual strength and simplicity.
A Tactile System of Structure and Display.
Jumbo perforations across the ply panels add both playfulness and function, making the units both lightweight and enabling flexible product display. The result is a modular, joyful retail intervention, one that reflects the spirit of the brand while allowing for on-the-go activation.