Dershutze, New York - A Confident New Chapter. Streetwear Boutique.
Retail Design with Local Character
Located on Spring Street in SoHo, the new Dershutze boutique continues the brand’s straightforward, composed approach to retail design. Locally sourced cherry wood wraps the interior with warmth, complemented by off-white brick and mirrored panels that add rhythm, light, and depth within a compact New York footprint.
Material Craft and Spatial Refinement
The store’s material palette combines cherry wood, painted brick, and reflective surfaces to create a sense of movement and understated luxury. Subtle LED lighting enhances each surface, creating a retail interior that balances warmth, texture, and modern craftsmanship while keeping the product at the centre of attention.
Cementing a global retail language for an expanding young brand.
Signature Details and Brand Continuity
Core design elements from the London flagship return in evolved form — embroidered leather panels, seasonal artworks, and ambient lighting — maintaining a cohesive brand identity. A CNC-milled cherry logo anchors the fitting room, offering a crafted focal point that embodies Dershutze’s refined streetwear aesthetic.
A Confident New York Expression
The Spring Street boutique represents a confident new chapter for Dershutze’s global retail identity. Through local materials and detail, the store strengthens the brand’s physical presence while creating a shopping experience that feels both familiar and distinctly New York.
Dershutze, New York - A Confident New Chapter. Streetwear Boutique.
Cementing a global retail language for an expanding young brand.
Retail Design with Local Character
Located on Spring Street in SoHo, the new Dershutze boutique continues the brand’s straightforward, composed approach to retail design. Locally sourced cherry wood wraps the interior with warmth, complemented by off-white brick and mirrored panels that add rhythm, light, and depth within a compact New York footprint.
Material Craft and Spatial Refinement
The store’s material palette combines cherry wood, painted brick, and reflective surfaces to create a sense of movement and understated luxury. Subtle LED lighting enhances each surface, creating a retail interior that balances warmth, texture, and modern craftsmanship while keeping the product at the centre of attention.
Signature Details and Brand Continuity
Core design elements from the London flagship return in evolved form — embroidered leather panels, seasonal artworks, and ambient lighting — maintaining a cohesive brand identity. A CNC-milled cherry logo anchors the fitting room, offering a crafted focal point that embodies Dershutze’s refined streetwear aesthetic.
A Confident New York Expression
The Spring Street boutique represents a confident new chapter for Dershutze’s global retail identity. Through local materials and detail, the store strengthens the brand’s physical presence while creating a shopping experience that feels both familiar and distinctly New York.