Retail Design with Local Character
Located on Spring Street in SoHo, the new Dershutze boutique continues the brand’s clear, composed approach to retail design. Locally sourced cherry wood wraps the interior with warmth, complemented by off-white brick and mirrored panels that add rhythm, light, and depth within a compact New York footprint.
Signature Details and Brand Continuity
Core design elements from the London flagship return in evolved form — embroidered leather panels, seasonal artworks, and ambient lighting — maintaining a cohesive brand identity. A CNC-milled cherry logo anchors the fitting room, offering a crafted focal point that embodies Dershutze’s refined streetwear aesthetic.
Dershutze, New York - A confident new chapter to expand the brand’s spatial identity.
Cementing a global retail language for an expanding young brand.
Located on Spring Street in SoHo, the new Dershutze boutique continues the brand’s straightforward, composed approach to retail design. Locally sourced cherry wood wraps the interior with warmth, complemented by off-white brick and mirrored panels that add rhythm, light, and depth within a compact New York footprint
Dershutze, New York - A confident new chapter to expand the brand’s spatial identity
Cementing a global retail language for an expanding young brand.
Located on Spring Street in SoHo, the new Dershutze boutique continues the brand’s straightforward, composed approach to retail design. Locally sourced cherry wood wraps the interior with warmth, complemented by off-white brick and mirrored panels that add rhythm, light, and depth within a compact New York footprint
Retail Design with Local Character
Located on Spring Street in SoHo, the new Dershutze boutique continues the brand’s clear, composed approach to retail design. Locally sourced cherry wood wraps the interior with warmth, complemented by off-white brick and mirrored panels that add rhythm, light, and depth within a compact New York footprint
Signature Details and Brand Continuity
Core design elements from the London flagship return in evolved form — embroidered leather panels, seasonal artworks, and ambient lighting — maintaining a cohesive brand identity. A CNC-milled cherry logo anchors the fitting room, offering a crafted focal point that embodies Dershutze’s refined streetwear aesthetic.