Supply Sydney - A Future-Facing Update for an Australian Streetwear Institution
Refining a cultural cornerstone while preserving its underground legacy.
A Flagship Reimagined with Respect for Its Origins
Tucked beneath the streets of Darlinghurst, Supply’s Sydney flagship has been a cornerstone of the Australian streetwear scene since 2002. From introducing brands like Supreme, Visvim, and KAWS to curating the rare and the authentic, Supply built its reputation as a globally respected, underground destination.
Two decades on, the brief was to modernise the flagship without losing its spirit, preserving the character of the original basement while expanding its footprint and refining the retail experience for a new generation.
Industrial Contrast and Spatial Clarity
Material contrast drives the updated spatial language. Slimline steel bar fixtures and black sheet metal bring raw, industrial precision, set against exposed brick perimeter walls and softly recessed halo lighting. The combination delivers a subtle tension, clean yet gritty, minimal yet expressive.
A full-height digital screen punctuates the space, acting as both visual anchor and content platform. It creates a vivid counterpoint to the textured materiality while supporting brand storytelling in a dynamic, future-facing format.
Evolving a Cult Space Without Losing Its Edge
Rather than impose a full overhaul, the design focused on careful evolution. A new suite of material and spatial interventions elevates the interior from its skate roots, aligning it with the expectations of modern multi-brand retailer while protecting the raw authenticity that made Supply a cultural fixture for a generation.
A Confident Balance of Heritage and Progress
The result is a space that walks the line between old and new, purpose-built for a customer base that values both authenticity and progression. It’s a refined yet uncompromising retail platform, one that respects its past while speaking clearly to the future of streetwear retail in Australia and beyond.
Supply Sydney - A Future-Facing Update for an Australian Streetwear Institution.
A Flagship Reimagined with Respect for Its Origins
Tucked beneath the streets of Darlinghurst, Supply’s Sydney flagship has been a cornerstone of the Australian streetwear scene since 2002. From introducing brands like Supreme, Visvim, and KAWS to curating the rare and the authentic, Supply built its reputation as a globally respected, underground destination.
Two decades on, the brief was to modernise the flagship without losing its spirit, preserving the character of the original basement while expanding its footprint and refining the retail experience for a new generation.
Industrial Contrast and Spatial Clarity
Material contrast drives the updated spatial language. Slimline steel bar fixtures and black sheet metal bring raw, industrial precision, set against exposed brick perimeter walls and softly recessed halo lighting. The combination delivers a subtle tension, clean yet gritty, minimal yet expressive.
A full-height digital screen punctuates the space, acting as both visual anchor and content platform. It creates a vivid counterpoint to the textured materiality while supporting brand storytelling in a dynamic, future-facing format.
Evolving a Cult Space Without Losing Its Edge
Rather than impose a full overhaul, the design focused on careful evolution. A new suite of material and spatial interventions elevates the interior from its skate roots, aligning it with the expectations of modern multi-brand retailer while protecting the raw authenticity that made Supply a cultural fixture for a generation.
A Confident Balance of Heritage and Progress
The result is a space that walks the line between old and new, purpose-built for a customer base that values both authenticity and progression. It’s a refined yet uncompromising retail platform, one that respects its past while speaking clearly to the future of streetwear retail in Australia and beyond.