View looking along the store. Cash-desk and accessories area defined by Terrazzo floor area, the main shop floor is defined by the polished concrete. Green neon C is visible to the rear.
Detail image of the cast Brass door handle.
View of the exterior of the store at night. The totem sculpture in the window is dramatically lit. The grid pattern of the black display system is exaggerated. The green neon is the focus at the rear of the store
Image showing the display system as a line drawing
Close-up of a chipped and broken corner of a white concrete or ceramic surface with a rough edge and shadow.

Sculptural Interventions by Odd Matter Studio.

A creative collaboration with Dutch studio Odd Matter brings a further layer of personality and narrative to the store. Three site-specific sculptural pieces; a large abstract totem in the window and two mid-floor display plinths, are crafted from a mixture of cork chips and coloured plaster.

View looking back to the accessories area. In the foreground is one of the display tables by Odd Matter. The threshold of the flooring treatment from concrete to Terrazzo is visible
Detail of Carhartt coffee machine on green recycled plastic cash-desk. A brushed stainless steel light hangs above. Black framed prints of Carhartt skateboarders are on the wall
A technical drawing of a mechanical part with a vertical and horizontal bar, some smaller components, and a circular feature, all in a simple black-and-white line art style.
Detail of bespoke hook inspired by the connectors used on the perimeter system. Used to hang products on perforated Douglas Fir accessories system
Perforated wall accessories display system in Douglas fir. Bespoke hooks and hangers display hung product. A small glass vitrine is used for smaller valuable accessories.

Functional Display with Architectural Discipline.

Accessories are displayed on a custom Douglas fir pegboard with glass vitrines for high value items. Oversized black metal display fixtures echo the mechanical pole connectors used throughout the space. Shelving and furniture crafted from solid Dinesen Douglas fir planks bring warmth and continuity to the product displays.

View into the fitting rooms behind the green duck canvas curtains. Douglas fir walls with hooks and lighting. Green neon C logo on the wall.
Detail of the Totem made by Odd Matter in the window. Carhartt window display
View of the rear of the store with large green table by Odd Matter. Black display system with Douglas Fir shelves and Green Duck Canvas curtains on fitting rooms. Green neon C on the back wall as focus point

Carhartt WIP Shoreditch - a material rich flagship in the heart of east London.

Anchoring the Brand with Iconic Visual Touchpoints

Carhartt WIP’s new Shoreditch flagship establishes a striking presence in one of London’s most dynamic retail neighbourhoods. The brand’s iconic “C” logo features prominently in two forms: a solid cast brass door handle and a glowing green neon sign at the rear of the store. These simple gestures serve as a physical touchpoint and a visual marker to draw customers into the space.

Carhartt WIP Shoreditch - a material rich flagship in the heart of east London.

Anchoring the Brand with Iconic Visual Touchpoints.

Carhartt WIP’s new Shoreditch flagship establishes a striking presence in one of London’s most dynamic retail neighbourhoods. The brand’s iconic “C” logo features prominently in two forms: a solid cast brass door handle and a glowing green neon sign at the rear of the store. These simple gestures serve as a physical touchpoint and a visual marker to draw customers into the space.

View of the exterior of the store at night. The totem sculpture in the window is dramatically lit. The grid pattern of the black display system is exaggerated. The green neon is the focus at the rear of the store
View looking along the store. Cash-desk and accessories area defined by Terrazzo floor area, the main shop floor is defined by the polished concrete. Green neon C is visible to the rear.
Detail image of the cast Brass door handle.
Close-up of a chipped and broken corner of a white concrete or ceramic surface with a rough edge and shadow.
Image showing the display system as a line drawing

Sculptural Interventions by Odd Matter Studio.

A creative collaboration with Dutch studio Odd Matter brings a further layer of personality and narrative to the store. Three site-specific sculptural pieces; a large abstract totem in the window and two mid-floor display plinths, are crafted from a mixture of cork chips and coloured plaster.

View of the rear of the store with large green table by Odd Matter. Black display system with Douglas Fir shelves and Green Duck Canvas curtains on fitting rooms. Green neon C on the back wall as focus point
View looking back to the accessories area. In the foreground is one of the display tables by Odd Matter. The threshold of the flooring treatment from concrete to Terrazzo is visible
Detail of Carhartt coffee machine on green recycled plastic cash-desk. A brushed stainless steel light hangs above. Black framed prints of Carhartt skateboarders are on the wall

Functional Display with Architectural Discipline

Accessories are displayed on a custom Douglas fir pegboard with glass vitrines for high value items. Oversized black metal display fixtures echo the mechanical pole connectors used throughout the space. Shelving and furniture crafted from solid Dinesen Douglas fir planks bring warmth and continuity to the product displays.

A technical drawing of a mechanical part with a vertical and horizontal bar, some smaller components, and a circular feature, all in a simple black-and-white line art style.
Detail of the Totem made by Odd Matter in the window. Carhartt window display
Detail of bespoke hook inspired by the connectors used on the perimeter system. Used to hang products on perforated Douglas Fir accessories system
Perforated wall accessories display system in Douglas fir. Bespoke hooks and hangers display hung product. A small glass vitrine is used for smaller valuable accessories.
View into the fitting rooms behind the green duck canvas curtains. Douglas fir walls with hooks and lighting. Green neon C logo on the wall.