Interior of a retail store selling bags, backpacks, and accessories with wooden shelving and display tables.
Shelves with colorful notebooks, binders, and storage boxes, with a drawing of a toucan and backpack on a whiteboard, and a small display with a sign that says 'MAKE IT PERSONAL'.
Close-up of a printer nozzle printing on paper.
A hand holding a brochure titled 'Draw Your Vision' with details about an art event, with artwork in the background.
Black sign with white text reading "MOLESKINE SMART TOOLS CONNECTED" hanging from a ceiling

Iconography, Interaction, and the Blending of Analog and Digital

The brand’s iconic radiused corner and Moleskine logo are referenced subtly but consistently across interior elements. Zones for discovery and digital content are embedded in strategic locations throughout the space, giving visitors both inspiration and interaction throughout their journey.

A person pressing a button on a white box with mental health branding, next to pegboards with abstract art cards in black, white, and orange.
A book titled "Your Perfect Match" on a white table with additional books and a black lamp nearby.
A black metal grid shelf with wooden top displaying yellow and white Moleskine travel pouches, wedding journals, and baby journals, and a large dark brown backpack on the right.
Vertical ladder with multiple rungs on a plain background.
Display of backpacks, bags, and office supplies on wooden and metal shelving units in a modern store. A white counter with accessories and a computer in the foreground.

A Lifestyle Space Designed for Expression and Growth

Mid-floor islands serve dual purposes: fostering focused customer interactions while showcasing Moleskine’s digital tools and personalisation services. These spaces become moments of pause, where the brand can communicate its wider offer beyond notebooks.

Exterior of a Moleskine store with large glass windows and black signage, located in a modern commercial building, with a person riding a bicycle past the store.
Display of black backpacks, bags, files, and accessories on shelves and a table in a retail store.
Interior of a modern retail store selling bags and stationery with neatly organized shelves and a display cart in the foreground.
Display with wooden blocks featuring icons, notebooks, and a sign that says "Show the world you've been here," inside an office or workspace, with a glass divider that reads "Make it personal."
Interior of a retail store with display shelves filled with backpacks, books, and accessories, and a central checkout counter.
Display of various bags, books, and office supplies in a retail store, with a central table showing tablets and notebooks.

Moleskine Milan - A Platform for the Imagination.

Translating Brand Purpose into a Physical Experience

Working alongside branding agency Accept & Proceed, we helped bring to life the category-leading Moleskine store concept, reimagining the retail space as a platform for the imagination.

Briefed to better engage their core audience, increase in-store spend, and elevate the brand’s product range beyond the iconic notebook, the solution focused on designing for a younger Millennial customer through a series of uniquely Moleskine experiences.

Moleskine Milan - A Platform for the Imagination.

Translating Brand Purpose into a Physical Experience

Working alongside branding agency Accept & Proceed, we helped bring to life the category-leading Moleskine store concept, reimagining the retail space as a platform for the imagination.

Briefed to better engage their core audience, increase in-store spend, and elevate the brand’s product range beyond the iconic notebook, the solution focused on designing for a younger Millennial customer through a series of uniquely Moleskine experiences.

Interior of a retail store selling bags, backpacks, and accessories with wooden shelving and display tables.
Shelves with colorful notebooks, binders, and storage boxes, with a drawing of a toucan and backpack on a whiteboard, and a small display with a sign that says 'MAKE IT PERSONAL'.
Close-up of a printer nozzle printing on paper.
Display of backpacks, bags, and office supplies on wooden and metal shelving units in a modern store. A white counter with accessories and a computer in the foreground.
Black sign with white text reading "MOLESKINE SMART TOOLS CONNECTED" hanging from a ceiling

Iconography, Interaction, and the Blending of Analog and Digital

The brand’s iconic radiused corner and Moleskine logo are referenced subtly but consistently across interior elements. Zones for discovery and digital content are embedded in strategic locations throughout the space, giving visitors both inspiration and interaction throughout their journey.

Interior of a modern retail store selling bags and stationery with neatly organized shelves and a display cart in the foreground.
A person pressing a button on a white box with mental health branding, next to pegboards with abstract art cards in black, white, and orange.
A hand holding a brochure titled 'Draw Your Vision' with details about an art event, with artwork in the background.
A black metal grid shelf with wooden top displaying yellow and white Moleskine travel pouches, wedding journals, and baby journals, and a large dark brown backpack on the right.
Vertical ladder with multiple rungs on a plain background.
Interior of a retail store with display shelves filled with backpacks, books, and accessories, and a central checkout counter.
A book titled "Your Perfect Match" on a white table with additional books and a black lamp nearby.

A Lifestyle Space Designed for Expression and Growth

Mid-floor islands serve dual purposes: fostering focused customer interactions while showcasing Moleskine’s digital tools and personalisation services. These spaces become moments of pause, where the brand can communicate its wider offer beyond notebooks.

Display of black backpacks, bags, files, and accessories on shelves and a table in a retail store.
Exterior of a Moleskine store with large glass windows and black signage, located in a modern commercial building, with a person riding a bicycle past the store.
Display with wooden blocks featuring icons, notebooks, and a sign that says "Show the world you've been here," inside an office or workspace, with a glass divider that reads "Make it personal."
Display of various bags, books, and office supplies in a retail store, with a central table showing tablets and notebooks.