A person on a stationary bike facing a large screen displaying a virtual outdoor scene with a cyclist on a road, illuminated with blue and purple lights in a dark room.
Modern living room with a wooden slat wall, potted cacti, a pink and green sculpture of an elephant, and a yellow illuminated 3D letter Z.
Yellow illuminated 3D sign that reads 'ENJOY YOURSELF' on a maroon wall.
An orange blimp-like structure with a white number 7 on it, hanging against a green wall, resembling a race car or racing theme, with plants below.
Blurred figure walking through an orange-hued hallway with modern cabinets, with a white room visible through an open doorway to the left where a table and chairs are seen and a quote on the wall.

A Divided but Connected Space

The two-storey layout separates guest-facing areas from team-only zones. On the ground floor: reception, meeting rooms, and an immersive “Pain Cave” gym with surround sound, dynamic lighting, and the Zwift platform. Locker rooms and showers nearby evoke a premium club feel.

Upstairs, private R&D labs house high-spec tools for engineering and product development, with a dual-entry system ensuring team privacy and secure access.

Orange and white locker bank with numbered compartments, each secured with a silver lock and orange key tag.
Modern conference room with a large orange table, black, white, and red chairs, and three red pendant lights hanging above the table. In the background, there is a glass wall with an orange tint and a door leading to a corridor with lockers.
Modern office space with blue cabinets, a white table with blue legs, a glass wall with wooden frames, and neon light artwork of a hammer on the glass.
Modern open-office space with colorful chairs, sofas, and separate glassed-in meeting rooms, featuring green accents and a neon green leaf sign.
Conference room with six chairs around an orange table, a wall-mounted monitor displaying an abstract digital artwork, and a wall decal with text, all illuminated by overhead lighting.
Modern bicycle workshop with a black bicycle mounted on a stand, a white work table, and a flat-screen TV on the wall, illuminated by overhead lighting.

A New Standard for Zwift’s Global Growth.

Colour plays a key way-finding role throughout: brightly accented “portals” mark zone transitions, while furniture and bespoke lighting repeat the lozenge motif from Zwift’s digital world and brand identity.

More than an office, this project sets a global benchmark for Zwift’s future workplaces, blurring digital and physical boundaries and reminding us why space still matters in a connected world.

Modern office kitchen with white brick wall, blue accents, glass walls, and a quote on the wall saying 'No traffic, no stop signs, no limits'.
Empty modern laboratory or workshop with white and blue color scheme, tables, cabinets, and wall-mounted electrical outlets.
Modern office lounge area with a green and wood color scheme, a table with multicolored chairs, a kitchen counter with stools, and decorative lighting fixtures.
Green booth with a curved table and a cushion in a corner, white textured wall, electrical outlet, and a sign saying 'There’s no such thing as an off-season.'
Orange squirrel-shaped wall art sculpture perched on a small wooden branch against a light-colored wall.
Modern office with yellow and orange accents, workspace with black chairs, orange dividers, lamps, and a wall sign that says 'Wheelie glad you came into work today'.
A blurred person moving a bicycle inside a room with white brick walls and hooks on the wall. To the right, there's a black wall with a neon ghost sign, leading to a darker hallway.
A modern office space viewed through a red doorway with a large illuminated smiley face sign on the right wall. Inside, there are white desks with orange and gray privacy partitions, black office chairs, and a quote on the far wall reading, 'Life is too short to hate what you do. Let's ride bikes like when we were kids.' The space has exposed ceiling elements and a window showing neighboring buildings.
Modern office space with white desks, black chairs, colorful wall accents in red, yellow, and gray, a wall-mounted television showing a cyclist scene, and neon light decorations.
Modern seating area with orange upholstered benches against orange and gray walls, featuring white text that asks 'How much chamois cream is too much?' and a large illuminated yellow abstract design on the wall.

Zwift London HQ - playful, future ready Fit-Tech workspace.

Designing for Culture, Community and Cohesion

A London HQ designed to house both established departments and new teams. The brief: reflect Zwift’s playful fit-tech identity, align with global sites, and encourage return-to-office momentum.

Drawing from Zwift’s gamified training world, we used in-game colour, “Power Up” graphics, and virtual characters to create a vibrant, immersive space. The palette balances high-energy moments with calm, neutral tones to express the brand’s vision of serious fun.

Zwift London HQ - playful, future ready FitTech workspace.

Designing for Culture, Community and Cohesion

A London HQ designed to house both established departments and new teams. The brief: reflect Zwift’s playful fit-tech identity, align with global sites, and encourage return-to-office momentum.

Drawing from Zwift’s gamified training world, we used in-game colour, “Power Up” graphics, and virtual characters to create a vibrant, immersive space. The palette balances high-energy moments with calm, neutral tones to express the brand’s vision of serious fun.

A person on a stationary bike facing a large screen displaying a virtual outdoor scene with a cyclist on a road, illuminated with blue and purple lights in a dark room.
Modern living room with a wooden slat wall, potted cacti, a pink and green sculpture of an elephant, and a yellow illuminated 3D letter Z.
Yellow illuminated 3D sign that reads 'ENJOY YOURSELF' on a maroon wall.
Blurred figure walking through an orange-hued hallway with modern cabinets, with a white room visible through an open doorway to the left where a table and chairs are seen and a quote on the wall.
Orange and white locker bank with numbered compartments, each secured with a silver lock and orange key tag.
Modern seating area with orange upholstered benches against orange and gray walls, featuring white text that asks 'How much chamois cream is too much?' and a large illuminated yellow abstract design on the wall.
Modern conference room with a large orange table, black, white, and red chairs, and three red pendant lights hanging above the table. In the background, there is a glass wall with an orange tint and a door leading to a corridor with lockers.
Conference room with six chairs around an orange table, a wall-mounted monitor displaying an abstract digital artwork, and a wall decal with text, all illuminated by overhead lighting.

A Divided but Connected Space.

The two-storey layout separates guest-facing areas from team-only zones. On the ground floor: reception, meeting rooms, and an immersive “Pain Cave” gym with surround sound, dynamic lighting, and the Zwift platform. Locker rooms and showers nearby evoke a premium club feel.

Upstairs, private R&D labs house high-spec tools for engineering and product development, with a dual-entry system ensuring team privacy and secure access.

Modern office space with blue cabinets, a white table with blue legs, a glass wall with wooden frames, and neon light artwork of a hammer on the glass.
Modern office kitchen with white brick wall, blue accents, glass walls, and a quote on the wall saying 'No traffic, no stop signs, no limits'.
Modern bicycle workshop with a black bicycle mounted on a stand, a white work table, and a flat-screen TV on the wall, illuminated by overhead lighting.
Empty modern laboratory or workshop with white and blue color scheme, tables, cabinets, and wall-mounted electrical outlets.

A New Standard for Zwift’s Global Growth

Colour plays a key way-finding role throughout: brightly accented “portals” mark zone transitions, while furniture and bespoke lighting repeat the lozenge motif from Zwift’s digital world and brand identity.

More than an office, this project sets a global benchmark for Zwift’s future workplaces, blurring digital and physical boundaries and reminding us why space still matters in a connected world.

An orange blimp-like structure with a white number 7 on it, hanging against a green wall, resembling a race car or racing theme, with plants below.
Modern open-office space with colorful chairs, sofas, and separate glassed-in meeting rooms, featuring green accents and a neon green leaf sign.
Modern office lounge area with a green and wood color scheme, a table with multicolored chairs, a kitchen counter with stools, and decorative lighting fixtures.
Green booth with a curved table and a cushion in a corner, white textured wall, electrical outlet, and a sign saying 'There’s no such thing as an off-season.'
Orange squirrel-shaped wall art sculpture perched on a small wooden branch against a light-colored wall.
Modern office with yellow and orange accents, workspace with black chairs, orange dividers, lamps, and a wall sign that says 'Wheelie glad you came into work today'.
A blurred person moving a bicycle inside a room with white brick walls and hooks on the wall. To the right, there's a black wall with a neon ghost sign, leading to a darker hallway.
A modern office space viewed through a red doorway with a large illuminated smiley face sign on the right wall. Inside, there are white desks with orange and gray privacy partitions, black office chairs, and a quote on the far wall reading, 'Life is too short to hate what you do. Let's ride bikes like when we were kids.' The space has exposed ceiling elements and a window showing neighboring buildings.
Modern office space with white desks, black chairs, colorful wall accents in red, yellow, and gray, a wall-mounted television showing a cyclist scene, and neon light decorations.