Giant inflated 'C' logo. Bespoke sculpture on galvanised grid mesh with view into lower level retail floor.
Street view of shopfront at dusk, giant inflated Carhartt 'C' logo behind glazing. Carhartt Melbourne window display.
3D orange letter 'E' with a cut-out on the right side.
Cacti in galvanised planter trays with white marble gravel. View through to shop floor.
Detail of giant i-beam's in Green Pilbara marble used as display surfaces for product and bold visual statement.

Iconic Branding Meets Urban Playfulness

The store's façade features a double-height window that showcases a 3-Dimensional 'C' logo. Created with advanced CAD techniques, this inflated, high-gloss 'C' in the brand’s signature yellow not only captivates passersby but also initiates a playful visual conversation with the urban streetscape.

View of cashdesk clad in paving cobbles with lit vitrine for accessories. Bespoke speakers with yellow horns hang from the ceiling. Snoopy and Garfield street art print on the wall.
View across the store with i-beam display table in green Pilbara marble. Cashdesk clad in dark grey cobbles with accessories display wall in perforated Galvanised steel.
View across the store with i-beam display table in green Pilbara marble. Cashdesk clad in dark grey cobbles with accessories display wall in perforated Galvanised steel.
View to fitting room with wall of Galvanised corrugated steel. Ceiling clad in trays of Douglas fir with recessed lighting.

Street Art, Industrial Materials, and Ambient Warmth.

Inside, the store's design embodies the elevated utilitarian elegance synonymous with Carhartt WIP. Walls are adorned with a curated selection of urban art, echoing Melbourne’s renowned street art, fusing the local artistic vernacular with the brand’s identity. The strategic lighting design enhances the industrial materials used, radiating a welcoming warmth while mirroring Chinatown's dynamic energy.

A gallery space meets retail, in a fusion showcasing local materials and youth culture.

Carhartt WIP marks its continuing expansion in Australia with the launch of its second store in Melbourne's eclectic Chinatown district. This split-level space blends Carhartt’s industrial workwear roots with localised references and a nod to contemporary youth culture.

View across store from the rear. Ceiling clad in trays of Douglas fir with recessed lighting, a mirrored column reflects surroundings.
View across the store. I-beam display table in green Pilbara marble with Carhartt Neon on the wall. Stairs clad in dark grey cobbles leading to exit.

Carhartt WIP Melbourne - A ‘Gallery Inspired’ Retail Space in Chinatown.

Carhartt WIP Melbourne - A ‘Gallery Inspired’ Retail Space in Chinatown.

A gallery space meets retail, in a fusion showcasing local materials and youth culture.

Carhartt WIP marks its continuing expansion in Australia with the launch of its second store in Melbourne's eclectic Chinatown district. This split-level space blends Carhartt’s industrial workwear roots with localised references and a nod to contemporary youth culture.

Street view of shopfront at dusk, giant inflated Carhartt 'C' logo behind glazing. Carhartt Melbourne window display.
Yellow 3D letter 'e' with a cut-out section, viewed from an angle on a white background.
Giant inflated 'C' logo. Bespoke sculpture on galvanised grid mesh with view into lower level retail floor.
Cacti in galvanised planter trays with white marble gravel. View through to shop floor.

Iconic Branding Meets Urban Playfulness

The store's façade features a double-height window that showcases a 3-Dimensional 'C' logo. Created with advanced CAD techniques, this inflated, high-gloss 'C' in the brand’s signature yellow not only captivates passersby but also initiates a playful visual conversation with the urban streetscape.

Detail of giant i-beam's in Green Pilbara marble used as display surfaces for product and bold visual statement.
View across the store with i-beam display table in green Pilbara marble. Cashdesk clad in dark grey cobbles with accessories display wall in perforated Galvanised steel.
View of cashdesk clad in paving cobbles with lit vitrine for accessories. Bespoke speakers with yellow horns hang from the ceiling. Snoopy and Garfield street art print on the wall.
View across the store with i-beam display table in green Pilbara marble. Cashdesk clad in dark grey cobbles with accessories display wall in perforated Galvanised steel.
View to fitting room with wall of Galvanised corrugated steel. Ceiling clad in trays of Douglas fir with recessed lighting.

Street Art, Industrial Materials, and Ambient Warmth.

Inside, the store's design embodies the elevated utilitarian elegance synonymous with Carhartt WIP. Walls are adorned with a curated selection of urban art, echoing Melbourne’s renowned street art, fusing the local artistic vernacular with the brand’s identity. The strategic lighting design enhances the industrial materials used, radiating a welcoming warmth while mirroring Chinatown's dynamic energy.

View across store from the rear. Ceiling clad in trays of Douglas fir with recessed lighting, a mirrored column reflects surroundings.
View across the store. I-beam display table in green Pilbara marble with Carhartt Neon on the wall. Stairs clad in dark grey cobbles leading to exit.