Modern office space with large windows, exposed brick walls, potted plants, black seating, and a white perforated divider
Close-up of a light-colored wooden surface with a black circular hole in the center.
Red and white striped fabric under a glass surface in a commercial or industrial setting.
Several pieces of light-colored wood plywood sheets laid flat on a surface with visible wood grain patterns.
Magazine with a woman's face on the cover, showing a photo of her with two different facial expressions, placed on a light-colored wood surface.

Flexible, Panoramic, and Purposeful.

The third floor houses a 2000 sq ft showroom with sweeping views over East London and the Olympic Park. Reconfigurable, low-level fixtures maximise the space’s lofty proportions while keeping sightlines open. A central indoor tree adds softness and scale, bringing a sculptural focal point to the industrial setting..

Neon sign of a stylized robot figure on a gray wall in an indoor setting.
Three backpacks and two laptop sleeves displayed on a pegboard wall, with a wooden shelf below holding two wallets and a pen.
A black crescent-shaped object resting on a shiny, textured surface.
Empty modern office with white desks, black chairs, and large windows with brick walls.
Modern desk with a black adjustable lamp, a potted plant, a ceramic duck figurine, and a patterned box, set in an office with large windows and hanging plants.

A Space Built for Longevity and Seasonal Evolution

All showroom furniture and fixtures are modular and mobile, allowing the space to adapt with each new season and collection drop. This future-flexibility ensures that Carhartt WIP’s new UK home can continue to evolve, reflect brand progression, and support both creative and commercial goals for years to come.

A green waist bag with black accents on a light-colored wooden shelf, with similar bags in beige and dark green in the background
Modern industrial-style lounge area with large windows, brick walls, potted plants, and minimalist furniture.
Modern office interior with white perforated room dividers, a desk with seating, and a person walking through the space
Clothing store interior with a large potted plant in the center, clothing racks on either side, and framed photos on the wall in the background.

Carhartt WIP showroom & UK head office - new creative home in East London.

A Landmark Victorian Shell Meets Modern Design Thinking

Carhartt WIP’s new UK headquarters is located in the heart of Hackney Wick, East London’s most vibrant creative district. Occupying the top two floors of a 4000 sq ft Victorian factory building, the project restores a rare industrial relic within an area transformed by regeneration.

Carhartt WIP showroom & UK head office - new creative home in East London.

A Landmark Victorian Shell Meets Modern Design Thinking

Carhartt WIP’s new UK headquarters is located in the heart of Hackney Wick, East London’s most vibrant creative district. Occupying the top two floors of a 4000 sq ft Victorian factory building, the project restores a rare industrial relic within an area transformed by regeneration.

Modern office space with large windows, exposed brick walls, potted plants, black seating, and a white perforated divider
Close-up of a light-colored wooden surface with a black circular hole in the center.
Magazine with a woman's face on the cover, showing a photo of her with two different facial expressions, placed on a light-colored wood surface.
Modern desk with a black adjustable lamp, a potted plant, a ceramic duck figurine, and a patterned box, set in an office with large windows and hanging plants.
Neon sign of a stylized robot figure on a gray wall in an indoor setting.
Empty modern office with white desks, black chairs, and large windows with brick walls.

Flexible, Panoramic, and Purposeful.

The third floor houses a 2000 sq ft showroom with sweeping views over East London and the Olympic Park. Reconfigurable, low-level fixtures maximise the space’s lofty proportions while keeping sightlines open. A central indoor tree adds softness and scale, bringing a sculptural focal point to the industrial setting..

Modern industrial-style lounge area with large windows, brick walls, potted plants, and minimalist furniture.
Modern office interior with white perforated room dividers, a desk with seating, and a person walking through the space
Three backpacks and two laptop sleeves displayed on a pegboard wall, with a wooden shelf below holding two wallets and a pen.

A Space Built for Longevity and Seasonal Evolution

All showroom furniture and fixtures are modular and mobile, allowing the space to adapt with each new season and collection drop. This future-flexibility ensures that Carhartt WIP’s new UK home can continue to evolve, reflect brand progression, and support both creative and commercial goals for years to come.

Several pieces of light-colored wood plywood sheets laid flat on a surface with visible wood grain patterns.
A black crescent-shaped object resting on a shiny, textured surface.
Clothing store interior with a large potted plant in the center, clothing racks on either side, and framed photos on the wall in the background.
A green waist bag with black accents on a light-colored wooden shelf, with similar bags in beige and dark green in the background
Red and white striped fabric under a glass surface in a commercial or industrial setting.