Casablanca’s Paris Flagship - A Cinematic Exploration of Classical Elegance and Futuristic Form.


Casablanca flagship store Paris exterior.
Entrance display, stainless steel retail furniture. Casablanca flagship store Design Paris.
Japanese inspired alcove display with vase. Blue gradient over Parisian moulding. Casablanca Flagship store Design Paris.
Casablanca Flagship store Paris. Arched shop window. Window display with blue gradient lightbox.

Sculptural Forms, Vivid Colour, and Spatial Rhythm Define the Customer Journey.

The store showcases the brand’s confident blend of historical and contemporary references, expressed through bold use of colour and gradient. Vivid blue walls fade into a crisp white floor, while a central sculptural piece of marble, velvet, and lacquered wood - described by Tajer as a “deconstructed tennis court” anchors the space and links all three levels.

Transparent gradient blue glass display table. Oversized arched display. Blue gradient wall over Parisian moulding. Casablanca flagship store Design Paris.
Circular display window cut into Panda marble feature wall. Mirrored steel frame with red velvet interior for handbag display. Casablanca Flagship store / retail design Paris.
Display shelf with a bust sculpture, folded socks, and colorful sneakers in a retail store with a green carpet and wall, highlighted by ceiling lights.

A bold new destination store on Rue du Faubourg Saint-Honoré that redefines the boundaries of retail architecture.

Set in the heart of Paris, Casablanca’s debut store occupies a historic Art Deco corner building, transformed into a three-level retail environment that captures the brand’s bold identity. Positioned on Rue du Faubourg Saint-Honoré, a street synonymous with fashion and luxury, the store signals Casablanca’s evolution into a new era of immersive brand storytelling.

Transparent gradient Oversized arches display clothing. Blue gradient wall over Parisian moulding is lit by a Barrisol stretched ceiling. Casablanca flagship store Design Paris.
Green carpeted floor and walls with Stainless steel. Gradient glass display furniture. Internally lit display shelves for product. Stretched Barrisol ceiling framed with moulding. Casablanca Flagship Store Design Basement.

A Definitive Statement of Brand Intent and a New Chapter in Parisian Retail Design.

More than a flagship, the store serves as a physical manifesto for Casablanca’s creative worldview, unapologetically nostalgic, joyfully maximalist, and emotionally resonant. As a project, it encapsulates our studio’s ability to create landmark retail environments that express identity with depth and nuance while responding to both cultural context and commercial ambition.

Green carpeted floor and walls with Stainless steel. GreenGradient glass display furniture. Mirrored wall and concealed fitting room door reflecting interior. Stretched Barrisol ceiling framed with moulding. Casablanca Flagship Store Design Basement.
Green carpeted floor and walls with Stainless steel. Green Gradient glass display furniture. Internally lit display shelves for product. Stretched Barrisol ceiling framed with moulding. Casablanca Flagship Store Design Basement.
White marble mosaic floor, stretched Barrisol ceiling framed with moulding. Gradient glass display furniture. Casablanca Flagship Store / Retail Design.
White marble mosaic floor, stretched Barrisol ceiling framed with moulding. Circular Stainless Steel display tables. Casablanca Flagship Store / Retail Design.
White marble mosaic floor, stretched Barrisol ceiling framed with moulding. Sunglasses display shelves. Casablanca Flagship Store / Retail Design.

Footwear retail display. Stainless steel display with green upholstered velvet bench. Blue gradient over Parisian mouldings on the wall. Stretched Barrisol ceiling. Casablanca flagship store / retail Design Paris.

Casablanca’s Paris Flagship - A Cinematic Exploration of Classical Elegance and Futuristic Form.

A bold new destination store on Rue du Faubourg Saint-Honoré that redefines the boundaries of retail architecture.

Set in the heart of Paris, Casablanca’s debut store occupies a historic Art Deco corner building, transformed into a three-level retail environment that captures the brand’s bold identity. Positioned on Rue du Faubourg Saint-Honoré, a street synonymous with fashion and luxury, the store signals Casablanca’s evolution into a new era of immersive brand storytelling.


Casablanca flagship store Paris exterior.
Entrance display, stainless steel retail furniture. Casablanca flagship store Design Paris.
Japanese inspired alcove display with vase. Blue gradient over Parisian moulding. Casablanca Flagship store Design Paris.
Casablanca Flagship store Paris. Arched shop window. Window display with blue gradient lightbox.
Transparent gradient blue glass display table. Oversized arched display. Blue gradient wall over Parisian moulding. Casablanca flagship store Design Paris.

Sculptural Forms, Vivid Colour, and Spatial Rhythm Define the Customer Journey.

The store showcases the brand’s confident blend of historical and contemporary references, expressed through bold use of colour and gradient. Vivid blue walls fade into a crisp white floor, while a central sculptural piece of marble, velvet, and lacquered wood — described by Tajer as a “deconstructed tennis court” - anchors the space and links all three levels.

Circular display window cut into Panda marble feature wall. Mirrored steel frame with red velvet interior for handbag display. Casablanca Flagship store / retail design Paris.
Transparent gradient Oversized arches display clothing. Blue gradient wall over Parisian moulding is lit by a Barrisol stretched ceiling. Casablanca flagship store Design Paris.
Footwear retail display. Stainless steel display with green upholstered velvet bench. Blue gradient over Parisian mouldings on the wall. Stretched Barrisol ceiling. Casablanca flagship store / retail Design Paris.
Display shelf with a bust sculpture, folded socks, and colorful sneakers in a retail store with a green carpet and wall, highlighted by ceiling lights.
Green carpeted floor and walls with Stainless steel. Gradient glass display furniture. Internally lit display shelves for product. Stretched Barrisol ceiling framed with moulding. Casablanca Flagship Store Design Basement.
Green carpeted floor and walls with Stainless steel. GreenGradient glass display furniture. Mirrored wall and concealed fitting room door reflecting interior. Stretched Barrisol ceiling framed with moulding. Casablanca Flagship Store Design Basement.
Green carpeted floor and walls with Stainless steel. Green Gradient glass display furniture. Internally lit display shelves for product. Stretched Barrisol ceiling framed with moulding. Casablanca Flagship Store Design Basement.

A Definitive Statement of Brand Intent and a New Chapter in Parisian Retail Design.

More than a flagship, the store serves as a physical manifesto for Casablanca’s creative worldview, unapologetically nostalgic, joyfully maximalist, and emotionally resonant. As a project, it encapsulates our studio’s ability to create landmark retail environments that express identity with depth and nuance while responding to both cultural context and commercial ambition.

White marble mosaic floor, stretched Barrisol ceiling framed with moulding. Gradient glass display furniture. Casablanca Flagship Store / Retail Design.
White marble mosaic floor, stretched Barrisol ceiling framed with moulding. Circular Stainless Steel display tables. Casablanca Flagship Store / Retail Design.
White marble mosaic floor, stretched Barrisol ceiling framed with moulding. Sunglasses display shelves. Casablanca Flagship Store / Retail Design.