Casablanca’s Paris Flagship - A Cinematic Exploration of Classical Elegance and Futuristic Form.
Sculptural Forms, Vivid Colour, and Spatial Rhythm Define the Customer Journey.
The store showcases the brand’s confident blend of historical and contemporary references, expressed through bold use of colour and gradient. Vivid blue walls fade into a crisp white floor, while a central sculptural piece of marble, velvet, and lacquered wood - described by Tajer as a “deconstructed tennis court” anchors the space and links all three levels.
A bold new destination store on Rue du Faubourg Saint-Honoré that redefines the boundaries of retail architecture.
Set in the heart of Paris, Casablanca’s debut store occupies a historic Art Deco corner building, transformed into a three-level retail environment that captures the brand’s bold identity. Positioned on Rue du Faubourg Saint-Honoré, a street synonymous with fashion and luxury, the store signals Casablanca’s evolution into a new era of immersive brand storytelling.
A Definitive Statement of Brand Intent and a New Chapter in Parisian Retail Design.
More than a flagship, the store serves as a physical manifesto for Casablanca’s creative worldview, unapologetically nostalgic, joyfully maximalist, and emotionally resonant. As a project, it encapsulates our studio’s ability to create landmark retail environments that express identity with depth and nuance while responding to both cultural context and commercial ambition.
Casablanca’s Paris Flagship - A Cinematic Exploration of Classical Elegance and Futuristic Form.
A bold new destination store on Rue du Faubourg Saint-Honoré that redefines the boundaries of retail architecture.
Set in the heart of Paris, Casablanca’s debut store occupies a historic Art Deco corner building, transformed into a three-level retail environment that captures the brand’s bold identity. Positioned on Rue du Faubourg Saint-Honoré, a street synonymous with fashion and luxury, the store signals Casablanca’s evolution into a new era of immersive brand storytelling.
Sculptural Forms, Vivid Colour, and Spatial Rhythm Define the Customer Journey.
The store showcases the brand’s confident blend of historical and contemporary references, expressed through bold use of colour and gradient. Vivid blue walls fade into a crisp white floor, while a central sculptural piece of marble, velvet, and lacquered wood — described by Tajer as a “deconstructed tennis court” - anchors the space and links all three levels.
A Definitive Statement of Brand Intent and a New Chapter in Parisian Retail Design.
More than a flagship, the store serves as a physical manifesto for Casablanca’s creative worldview, unapologetically nostalgic, joyfully maximalist, and emotionally resonant. As a project, it encapsulates our studio’s ability to create landmark retail environments that express identity with depth and nuance while responding to both cultural context and commercial ambition.